Meet Lesley Goodson, founder of BEAUTYPROOF, internationally recognized speaker and author of “Breaking the Age Code, Young Skin for Life.”
WHY DID YOU WRITE THE BOOK?
The aging of skin has never been fully understood. Even today, most people understand only a small part of the skin-aging puzzle. I wanted to make women and the public aware of all of the new anti-aging discoveries that are out there.
WHY DO PEOPLE ONLY UNDERSTAND PART OF THE SKIN AGING PUZZLE?
Women usually learn about skin and the skin-aging process by reading marketing materials presented to them by today’s skin care brands. Women are told that their skin is aging because they are not using the “proper moisturizer.” Skin care lines also tell women that their skin is showing signs of aging because they are not using the “special ingredient” that their particular line contains.
Skin care companies spend fortunes of dollars on “breakthrough” ingredients. Many of these ingredients simply slow down the skin-aging process; not “cure” it. With many diseases today a thing of the past, why isn’t aging skin?
SKIN CARE + SKIN AGING
Most skin care lines focus on addressing only one aspect of skin-aging. I see skin care lines that have products costing in upwards of $1,000.00 which address only one or two elements of the skin-aging puzzle. This means that women using these products are leaving the door open for other modes of skin-aging to creep in. To “cure” skin-aging, you must redirect skin cells to fortify themselves and return to function in “youth mode” with rebirth and renewal at every level. This is the basis for my creation: THE SYSTEM.
It was my goal to develop an easy 3-step regimen which would tackle skin-aging at all levels. THE SYSTEM helps halt and prevent the skin-aging process and it significantly reverses much of the damage that’s already been done.
There are always new discoveries in the fascinating field of anti-aging skin care. Knowing that my work gives women the tools to make them more beautiful, happier and feel empowered means everything to me.
I’ll be continuing my research about skin-aging well into my 80’s…and hopefully far beyond!